The Brief

We were approached by Rio Tinto to share the stories of their people - the thousands of individual jobs behind the clean energy transition that most people never see. Working closely with their marketing and comms teams, we established the #FindingBetterWays series - which set out to put real staff from across the business on camera to talk about their work, and how each role contributes to a better future.

Our Approach

To make production as seamless as possible for the Rio Tinto team, we brought the studio to them. Our portable setup was built at Rio Tinto's head office in Brisbane, so staff could duck in when their schedule allowed.

A thoughtful pre-production process and teleprompter workflow meant every subject - most of whom had never been on camera - delivered with clarity and confidence. In the edit: quick cuts, snappy pacing, and a custom text and graphics system we designed to hold the entire series together, no matter when or where a video was shot.

The Result

  • 30+ videos, each under 60 seconds, featuring staff from across the business

  • Global reach - footage from international sites including Canada and Mongolia, shot remotely and assembled by us into the same polished format

  • A repeatable studio system and graphics regime keeping every film consistent

  • An ongoing campaign, running strong for over 12 months

Our Solution